Online Course: Instagram For Small Businesses


The course you need if you successfully want to market your business on Instagram.

The course includes the following:

  • An introduction and 10 lesson videos (slides and voiceover recording)
  • A script of the voiceover recording
  • A goals setting page
  • A content planner template
  • A content tracker Excel template
  • Access to the “What the Actual, Instagram?” Facebook group

The following lessons are included in this course:

Lesson 1: Why You Should Use Instagram

Lesson 2: Setting Up Your Instagram Account

Lesson 3: Setting Goals For Your Instagram Account

Lesson 4: Creating Content For Your Instagram Account

Lesson 5: Your Posting Strategy

Lesson 6: Gaining Followers

Lesson 7: Understanding insights

Lesson 8: Mental Health and Social Media

Lesson 9: Facebook / Instagram / Meta Ads & Paid Marketing

Lesson 10: Resources For Using Instagram Read frequently asked questions below.

Frequently Asked Questions

How much does the Instagram course cost?

The price of the Instagram course has been adjusted as of the 21st of November. The price is now R1000. 

In which format is the course presented?

The course is presented as slides with a voiceover recording. It consists of an Introduction and 10 Lessons which can be watched on this website.

The script for the voice recording (in other words, all the text spoken in the lessons) is also available under the Course Materials. This serves as a reference in case you want to go over something again.

How long will it take me to take the course?

It will take you around 3 hours to watch through all the video footage of the course. If you want to apply what you learn while watching the course, it will take you longer to get through the material than if you watch all the videos in one go.

How long will it take for me to see results on Instagram?

I cannot guarantee a timeframe for seeing results on Instagram. Results depend on many factors, including the niche you are marketing to, which products or services you provide, whether you had an Instagram page already, whether your business is already established, etc.

However, if you watch through the course videos, you can apply the knowledge you gain straight away and confidently build your page.

Can only women take this course?

Of course not! 🙂 Men can take and benefit from this course as well. I have aimed the marketing of this course at women because women are the target audience of my @deardiary_za Instagram page.

Can I share the course with my friends?

Course membership is individual. It is illegal to share the course content with anyone else. If you would like to watch the course together with a group of friends, in a study group format, please contact me at for a group price.


Will you still offer in-person workshops?

At this stage, I have put the in-person workshops on hold.

However, if there is interest in the future for these workshops, I may organise them again in a few months.

I am also considering a “study group” style workshop for ladies who have already completed the course and want to take part in a more hands-on workshop, collaboration style, to edit their Instagram pages.

Can you do my Facebook / Instagram / Meta ads for me?

I do not offer the service of creating and running ads for your business. In this course, you will learn how to set up ads for your business yourself. If you are looking for a company that runs ads for you, I cannot assist you at this stage, unfortunately.

How long will I have to do the course?

You will have access to the course for 365 days after your purchase.


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